Thursday, January 10, 2008
Award Winners Announced By LAPTOP Magazine
Awards given to winners in 13 categories.
New York, NY (PRWEB) January 10, 2008 -- LAPTOP Mobile Solutions for Business & Life, the leading mobile technology magazine and a cosponsor of the International Consumer Electronics Show 2008, today announced the winners of its fourth annual Best of CES Awards.
Reporting each day from the show floor, LAPTOP's editors and writers waded through hundreds of new mobile products and services across numerous categories. Among those, the editorial team has recognized only the truly innovative products and services that represent exciting advances in mobile technology and evolution of design and performance. "LAPTOP is proud to honor those companies whose products enrich the mobile lifestyle, from a phone that looks and acts like an MP3 player on demand to a laptop that can log you in to your favorite sites just by sitting in front of it," says Mark Spoonauer, LAPTOP's Editor in Chief.
LAPTOP's Best of CES 2008 Winners are:
Best Notebook: Lenovo IdeaPad U110
Best Notebook Accessory: Logitech diNovo Mini
Best Storage Device: Seagate Maxtor BlackArmor
Best Software: Yahoo Go 3.0
Best Cell Phone: Motorola ROKR E8
Best Cell Phone Accessory: Nextlink Invisio Q7
Best Portable Audio/Video Player: Slacker Portable
Best Digital Camera: Casio Exilim Pro EX-F1
Best Digital Camcorder: Sony HDR-UX20
Best GPS Navigator: Garmin nüvi 880
Best Wi-Fi/Home Networking Device: Netgear HD/Gaming 5 GHz Wireless-N Networking Kit
Best Wireless Home Entertainment Device: Logitech Squeezebox Duet
Best Projector: Optoma HD65
For more information about the winners, and LAPTOP's complete CES 2008 coverage, please visit: http://ces.laptopmag.com/category/best-of-ces.
To schedule interviews with LAPTOP's editors, media may contact Liz Moran, Marketing Director.
About LAPTOP Magazine & Laptopmag.com
LAPTOP Mobile Solutions for Business & Life celebrates the infusion of mobile technology in our daily lives and provides the information and insights that enable its readers to thrive in a wireless world. It serves as the essential guide for mobile professionals and tech-savvy consumers who depend upon our expert product evaluations, helpful how-to advice, and examination of the societal impact of mobile technology.
Contact: Liz Moran
(212) 807-8220
lmoran @ bedfordmags.com
Press Contact: Elizabeth Moran
Company Name:
Phone: 212-807-8220
Website: Laptopmag.com
Sunday, January 6, 2008
Insure Success with Mobile Marketing
Nation's Largest Car & Home Insurer Drives Leads for Agents via Innovative Mobile Marketing Execution
Austin, TX - December 19, 2007 - State Farm Insurance partnered with Blumo, The Mobile Experience Agency, to integrate mobile into its State Farm Win College Cash Sweepstakes. The program allowed prospective college students and their parents the opportunity to win up to $5,000 for undergraduate or graduate school tuition. In addition to entering online, fans attending select NCAA football games during the 2007 season had an opportunity to win up to $1,000 in cash instantly during in-game text-to-win promotions.
During the course of the promotion, thousands of fans were exposed to, and participated in, the sweepstakes sponsored by State Farm. Most importantly, 12% of those who participated in the sweepstakes requested additional information about State Farm products and services from their local agent.
"When done correctly, integrating mobile into an otherwise typical promotional campaign can have tremendous effects in driving participation and serving as a catalyst for new customer acquisition," said Sean Bartlett, Vice President of Sales and Marketing at Blumo. "By adding an activation mechanism to State Farm's existing media placements, we are able to engage the participant in a dialog that enables them to not only enter the text-to-win contest, but also be introduced to their local State Farm agent in real-time, creating a win-win situation for State Farm."
The State Farm College Cash Sweepstakes ran through November 30, 2007 and was promoted extensively in traditional media and at major college football games. The State Farm Win College Cash Text-to-Win started out like a typical text-to-win promotion, however, the similarities stopped after the first interaction. Participants were required to verify their eligibility and were given the option to receive a second entry for replying with additional information, including their zip code. Using the zip code, as well as the participant's mobile number's area code and exchange, their local State Farm agent was dynamically determined in real time. A reply was then sent to the participant introducing the local State Farm agent and offering them the opportunity to learn more about relevant State Farm products and services.
"We just finished the season and the results have been phenomenal," said Ronnie Lee Vandiver, Zone Marketing Manager at State Farm. "Branding and promotions are certainly a key component of our business, but the ability mobile provides to add an activation mechanism, show real business results, and provide detailed metrics in real-time makes it integral part of our campaigns."
About State Farm
State Farm® insures more cars than any other insurer in North America and is the leading U.S. home insurer. State Farm's 17,000 agents and 68,000 employees serve over 75 million auto, fire, life and health policies in the United States and Canada, and more than 1.7 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.
About Blumo
Blumo is a full-service mobile marketing agency that helps brands and other agencies develop and deliver interactive consumer experiences for the mobile phone and web. The company's flagship product, MobilePowered(TM), helps companies easily manage SMS and WAP-based marketing campaigns. Blumo is headquartered in Phoenix, Arizona. For more information, visit blumo.com.
State Farm Media Contact
Leslie Leal
512-918-4395
email protected from spam bots
Blumo Media Contact
Sean Bartlett
480-686-7326
email protected from spam bots
Press Contact: Sean Bartlett
Company Name: Blumo Inc.
Phone: 480-686-7326
Website: www.blumo.com
Friday, January 4, 2008
New Home Entertainment WiFi Content Solution
tvCompass, a provider of digital media remote products, today announced click365(sm), a new content platform for WiFi enabled second screen devices, targeting the broadband "connected home" user. As a content aggregator and distributor of mobile phone type content, tvCompass supports applications and services such as an electronic program guide (EPG) for TV listings, email and text messaging, mobile Internet and search content, casual games, shopping, advertising and interactive TV.
Chicago, IL (PRWEB) January 4, 2008 -- tvCompass, a provider of digital media remote products, today announced click365(sm), a new content platform for WiFi enabled second screen devices, targeting the broadband "connected home" user. As a content aggregator and distributor of mobile phone type content, tvCompass supports applications and services such as an electronic program guide (EPG) for TV listings, email and text messaging, mobile Internet and search content, casual games, shopping, advertising and interactive TV.
tvCompass has created click365 as a cross-platform content; services and applications solution to enable partnering companies to utilize existing content standards and application formats to quickly move content onto the network. Examples of popular industry formats supported may include Microsoft Compact Framework, WAP mobile (Wireless Application Protocol), RSS, Java, Flash and web services interfaces. click365 supports both free and premium payment models for user content using a micropayment transaction solution.
"The click365 content platform is essentially an eco-system for the delivery and monetization of partner content, and enables digital media and Internet companies to expand their reach into the broadband home. Our unique solution provides a simple billing model to create a revenue generating opportunity for all partners in the value chain," stated Edward J. Zylka, CEO of tvCompass Inc.
Traditional WiFi enabled, IP connected devices are constrained by a mobile phone LCD screen and keyboard entry system. tvCompass is launching its new service for a category of flexible wireless "smart" advanced home theater remotes, with future opportunities to target other WiFi product categories including dual mode mobile phones, music players and even networked TVs.
"We're thrilled to bring Veveo into the heart of the living room with tvCompass," said Mike Koenig, VP Sales, Veveo. "By partnering with tvCompass, we can now give consumers a cool and easy way to connect with the web to find, browse, share and view the content they love -- like Wikipedia's 9 million articles right from the comfort of their sofa. This is an important step as we fulfill our mission of bringing Veveo to consumers whenever and wherever they want it."
Various partners in the entertainment, media, and content distribution markets such as PayPal, Yellowbrix and Amazon, are also supported with the click365 service.
"The click365 service is an outstanding example of how to create a targeted mobile service offering exactly what people need," said Mikael Krogius, CEO, Winwap Technologies. "click365 offers information that people want to access when they are not in front of their PC but have a mobile device, like a SmartRemote with WiFi connectivity and WinWAP browser, in their hands."
For additional information about tvCompass and the click365 WiFi Content Solution, call 1-866-481-0699 or visit http://www.tvcompass.com.
About tvCompass
tvCompass Inc. offers a white label service and technology platform for branding by satellite and cable operators, content distributors and OEMs. Through its click365(SM) Interactive Wireless Network, users can access television, broadcast programming and Internet content. The company's second product is a WiFi/internet connected digital media remote control device with QVGA LCD display, mobile content capabilities and TV control function. Based in Chicago, IL, tvCompass is privately held and maintains a strong patent portfolio.
About Veveo
Headquartered in Andover , Mass., Veveo brings the full power of Internet video discoveryincluding searching, browsing and viewingto consumers with its vTap service. Veveo is actively working with TV providers, mobile operators, consumer electronics manufacturers and content creators to deploy its vTap solutions. Veveo is backed by venture funding from Matrix Partners, Northbridge Venture Partners, Norwest Venture Partners and OmniCapital Group.
About Winwap Technologies
Winwap Technologies is specialized in software technologies for Mobile Internet browsing and Multimedia Messaging (MMS). The product portfolio includes the popular WinWAP browser, MMSClient, Software Development Kits and Toolkits for Browsing, WAP connectivity and Multimedia Messaging. The company is privately owned and was founded by the CEO, Mikael Krogius, in 1995. For more information about the WinWAP browser and Winwap Technologies visit http://www.winwap.com.
Press Contact: Pamela Campagna
Company Name: tvCompass Inc.
Phone: 1-508-735-6831
Website: www.tvcompass.com
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