Tuesday, November 27, 2007
Phone Users Driven Insane
Distribution partners will profit while saving mobile phone subscribers' sanity.
Portsmouth, NH (PRWEB) November 27, 2007 -- My Mobile Vault, an innovative provider of mobile phone back-up and synchronisation services announces its search for affiliate marketers to distribute www.mymobilevault.com. My Mobile Vault saves mobile phone contact data and prevents the data being lost when replacing a mobile phone. Lou Altman, My Mobile Vault President said, "My Mobile Vault backs up phone contacts and appointments over the air (OTA) to a secure server. The contact list is then easily moved to the new mobile phone."
Backing up and transferring contacts is now done by connecting the mobile phone to a computer via cable. Mobile phone shops may also be able to move the data from the old phone to the new phone with a plug-in device. "Existing solutions are restricted," said Altman, "Either a one-time back-up at the shop, or via connection to a computer? As mobile lifestyles continue to dominate, neither solution is practical."
"Upgrade a phone and have one of two options: move the contact data or lose it," said Altman. "Now mobile subscribers will easily be able to move it." My Mobile Vault backs up the entire contact list, enabling easy transfer to the new phone. Clients go to www.mymobilevault.com, sign in and manage their contact data.
My Mobile Vault operates on Global System for Mobiles (GSM) networks and on hundreds of compatible phones so My Mobile Vault is specifically looking for affiliates to distribute throughout Europe, Asia and Australia.
About My Mobile Vault:
My Mobile Vault is a division of GlobaFone of Portsmouth, NH, an award-winning global wireless phone provider to Federal, State and Local Governments, and corporate clients. GlobaFone's solutions include cellular service and roaming in 200+ countries, local cellular service and five brands of satellite communications. My Mobile Vault solves the problem when people lose their mobile phones -- they lose their contacts. My Mobile Vault is being offered on a global basis.
Contact:
Mr. Lou Altman
My Mobile Vault
2 International Drive
Portsmouth, NH 03848
(603) 433-7232 X202
Press Contact: Mr. Lou Altman
Company Name: My Mobile Vault
Phone: 603-433-7232 +202
Website: www.mymobilevault.com
Saturday, November 10, 2007
California Bans Cell Phones
With exceptions to headsets and other hands free devices, driving while using a cell phone is becoming illegal in more and more states. Many companies are beginning to sell devices that will allow people to still use cell phones while driving.
Grass Valley, CA (PRWEB) June 28, 2007 -- On July 1, 2008, California will become the fourth state that will implement a ban on the use of cell phones while driving.
The California Governor, Arnold Schwarzenegger, signed into law a legislation that passed in the California Assembly last month. The measure goes into effect in July 2008, and imposes a minimum fine of $20 for anyone caught driving and using a cell phone unless the driver uses a headset, ear bud or other technology that frees both hands.
New York, New Jersey, Connecticut and Washington, D.C., have similar laws, but California is a large state to sign off on such legislation. More than 35 other states are considering a similar bill.
Palm, California's largest producer of cell phone and accessories, is one of the largest supporters of this bill. The company said the bill responsibly addresses evidence that handheld cell phone use increases the risk of an accident.
"With the technology available today, there is no reason for a driver to be holding a cell phone while behind a wheel. Headset technology, both wired and wireless, is readily available, and call quality using hands-free headset is generally excellent," said Mary Doyle, Senior Vice President and General Counsel at Palm.
Ms. Doyle added, "Palm gives drivers numerous options for helping keep their eyes on the road and two hands on the wheel, focusing first and foremost on driving."
Cellphone Battery Warehouse has more than 47 different styles and brands of headsets to offer to motorists. The Palm Bluetooth Wireless Headset is one of the most popular headsets for motorists.
To learn more about the products visit http://www.batteries4less.com/
Press Contact: Coryon Redd
Company Name: Batteries 4 Less
Phone: 530-277-2940
Website: www.batteries4less.com
Mobile Advertising Through Text Messaging
Mozeo has fully integrated mobile advertising into their text messaging services and offerings.
Syracuse, NY (PRWEB) June 5, 2007 -- Mozeo has fully integrated mobile advertising into their text messaging services and offerings. Mozeo is becoming one of the fastest growing mobile communities, and can now enable businesses to tag all Mozeo messages with their direct advertisement. Advertising campaigns can be targeted locally and nationally through the Mozeo network.
With the growth and widespread usage of text messaging, Mozeo is at the forefront of enabling dynamic mobile communication services. Mozeo currently offers two great services on their website Mozeo TxTCast and Mozeo GoGroups. Through Mozeo's TxTCast anyone can create a text message broadcast and send it out to the world. TxTCasts are perfect to promote a band, blog, bar or restaurant, almost anything imaginable. Through Mozeo Go Groups, anyone can reply to everyone, it's the best way to connect directly to a group of friends. When a message is sent, everyone receives it. When someone responds, everyone receives it. People are free to communicate together using simple text messaging.
Now with Mozeo Mobile Advertising, all messages sent can be tagged with a simple ad. It is direct, yet unobtrusive, to get a marketing message across. All tags appear separated from the main message, yet easily readable and always in direct view of the end user. The marketing opportunity created truly enables the mobile phone as a direct medium to touch consumers. The potential of reaching customers directly is now easily and readily available to anyone.
Since the launch of all their services, Mozeo's user community has been on a steady path of growth and success. This growth has a lot to do with Mozeo's services being free of charge, free of spam, and easy to use with no special software or downloads. In addition, all major mobile phone carriers are supported in the United States, making Mozeo a widespread phenomenon.
As more users continue to flock the site, Mozeo is finding a niche in helping businesses, of all sizes, market to their customers. Any business, can create a TxTCast, gather a list, and market to people who want their products. "It's the most direct way for me to keep in touch with my customer base" says Jay Chandley a pizza shop owner in New York City. Now offering mobile advertisements can give any client a full mobile marketing package.
So what's next for this exciting startup? As Business Development Manager, Stacey Jacobs, puts it, "You have not seen anything yet". "Mozeo labs are flourishing with great new ideas that will be launched over the next few months, so stay tuned".
In a world of constant communication and connectivity via the mobile phone, Mozeo is powering mobile lives.
#/##
Press Contact: Nick Fruscello
Company Name: Mozeo, LLC
Phone: (315) 882-2560
Website: http://www.mozeo.com
Top Channel Programs From PHONE+
PHONE+ magazine announces top 15 channel managers and top 50 channel programs in its first-ever channel program guide.
Phoenix, AZ (PRWEB) November 2, 2007 -- PHONE+ magazine, a monthly publication of Virgo Publishing LLC for the telecommunications indirect sales channel, today announced the winners in its Top 15 Channel Managers and Top 50 Channel Programs contest. The results are published in the magazine's first-ever Channel Program Guide special issue, available now at www.phoneplusmag.com/ebooks.
PHONE+ is very proud to honor the Top 15 Channel Managers. These telecom professionals were nominated by master agents, subagents and independent agents. The nominees' names were placed on a ballot and voted on by PHONE+ readers and supporters. The winners are Jeff Balsewich, TNCI; Hilary Corno, TelePacific Communications; Suzanne Duda, PAETEC; Steve Ferrigno, One Communications; Manny Ferrufino, Qwest; Amir Hojjatnia, TelePacific Communications; David Luther, BCN Solutions Express; Ruth Morford, ACC Business; Mara Nursement, TNCI; Tara Purcell, AT&T; Brian Sheehan, AboveNet; Art Solares, First Communications; Melanie Sunahara, Global Crossing; Dan Szabo, Qwest; and William Tharp, XO Communications.
"PHONE+ is proud to honor these individuals. It is their hard work and dedication that makes the indirect channel a successful and well-oiled machine," said Mike Saxby, group publisher for PHONE+.
Hundreds of companies submitted their channel program details in hopes of being recognized as a Top 50 Channel Program. Voted on by indirect sales partners, these communications suppliers -- carriers, resellers, master agents and manufacturers -- provide their agents with that extra something -- extra attention, rapid quotes, sales training or special promotions -- that makes agents want to do business with them.
PHONE+ congratulates the following Top 50 Channel Programs as selected by its readers: 5 Star Communications, ACC Business, AccuConference, AireSpring Communications, AT&T Inc., Avaya Inc., Bandwave Systems, Broadview Networks, Cavalier Telephone, Comstar Interactive, The Conference Group, Covad Communications, CTI Group (Holdings), Eastern IT Group LLC, Embarq, Excel Telecommunications, Granite Telecommunications, Hughes Network Systems LLC, InterCall, iTEMize Technologies, Level 3 Communications, McGraw Communications, McLeodUSA, MegaPath, MicroCorp Inc., NBS, New Edge Networks, NuVox Communications, Once Communications Corp., PAETEC, Pioneer Telephone, PowerNet Global Communications, Premiere Global Services, Qwest Communications, Samsung BCS, ShoreTel, Speakeasy, Sprint Nextel, TBI, Telarus Inc., Time Warner Cable Business Class, TMC Communications, TNCI, UCN Inc., US Signal Co., USA Digital Communication Inc., Verizon, Wholesale Carrier Services Inc., World Telecom Group, and XO Communications.
"PHONE+ is honored to bestow special recognition upon these standouts. Their support for the indirect channel, and gains in the telecom industry overall, are much appreciated and lauded," Saxby said.
In addition to recognizing the Top 15 Channel Mangers and the Top 50 Channel Programs, the PHONE+ Channel Program Guide special issue includes articles that focus on the key traits of a successful channel program and master agency, how to sustain a healthy partner relationship, and the anatomy of an agent agreement. For more information, visit www.phoneplusmag.com.
About Virgo Publishing:
Virgo Publishing is a dynamic information services company specializing in communications through print and electronic media, trade shows and special events, education and training, and value-added business services. In general, each print magazine serves as a platform to create communities through the integration of publishing, events and the Web. For information, visit www.vpico.com.
About PHONE+
PHONE+ magazine is the country's leading publication for communication distribution channels. For more than two decades, PHONE+ has been the undisputed leader in providing news and analysis to alternate distribution channels serving the communications industry. It is the unrivaled resource for resellers, aggregators, agents, brokers, VARs, systems integrators, interconnects and dealers that provide network-based communications and computing services and associated CPE, applications and professional services.
PHONE+ has a companion Web site, www.phoneplusmag.com ; a weekly newsletter, PHONE+Line; an annual buyer's guide; an annual Source Book and an annual Channel Program Guide; and it hosts regular Webinars.
It also hosts the Channel Partners Conference & Expo, the industry's only event exclusively for the channel. The spring conference is set for March 10-12 at the Rio All-Suites Hotel & Casino in Las Vegas. For more information, visit www.channelpartnersconference.com.
Press Contact: Beth Grady
Company Name: Virgo Publishing
Phone: 480-990-1101 (1053)
Website: www.phoneplusmag.com
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Answer The Phone, Your Content Is Calling
Your Content Is Calling
by Steve Smith, Tuesday, August 28, 2007
IT GOES WITHOUT SAYING THAT the voice channel is the under-utilized and under-appreciated piece of the mobile content and marketing puzzle. I say that it goes without saying because so many companies have been saying precisely that for a couple of years now.
I have covered and tried a number of schemes: radio stations rebroadcasting via voice, mobile podcasting, and even in-venue programming like sending the live chatter between NASCAR drivers and their pit crews to phones. I have no idea how many consumers may have adopted any of these models in a habitual way. I know that I tend to drop off from using them pretty quickly. Sometimes the initiation procedure is awkward, or I just forget the service is available. There is also the issue of content quality (usually grainy) and the convenience factor. You have to hold the phone to your ear in most cases to listen passively to a program, and have little control over fast-forwarding or jumping through an index. From a publisher and marketer's perspective, voice may seem like an unexplored channel, but from a user's perspective (well, this user) voice-over-phone is not ideal for content consumption.
Unwired Nation is an interesting attempt to leverage voice. First, it is an ad-supported publishing platform. The company announced deals with RSS feed aggregator Pheedo and others to vocalize their content, shape it into interactive calls to an opt-in user, and wrap it in ads that can contextually target the user. In Pheedo's case, its standard digest e-mails of a feed will be turned into a narrated pre-scheduled call. A decision tree in the call lets users select from the headlines they want to drill into for more of the story. "You do it in the form of a content-based alert, so every story might have a contextual promotion," says Stacey Zuniga, Unwired's co-founder. About half a dozen publishers are integrating the solution now for formal launches in coming weeks. Pricing is in the $70 CPM range.
In the demo I tried, the opt-in call had the advantage of being brief and interactive. Rather than having to sit back and listen to radio on your phone (which is a special kind of torture), you can punch a key to get the full story or a deeper blurb after reading the concise headlines.
The ad spots are interesting, too, because they are relatively non-interruptive. The very brief spot lets you hit a key to get more information via email or SMS rather than hijacking the voice content. Brevity seems to be a key to making voice content work, because having to sit with the phone to your ear through content you don't really want is much like sitting through the Gatling gun prattle of a telemarketer before you can step in and say "not interested." Adding options and interactivity to the voice flow seems to undercut the tedium.
Unwired Nation is making available to a wider range of publishers and advertisers a platform it has been deploying on eBay for years. EBay bidders have the option to get phone alerts on their auction to monitor and make final bids as the auction closes. Unwired calls bidders about three-and-a-half minutes before the bidding closes, and key presses let them enter final bids.
Since the end of last year, Unwired Nation has been selling contextual ads into this space, mainly to other eBay Power Sellers who can target categories of interest with additional sale offers. The 8- to 10-second ads run in the beginning of the call while the bidding information is being retrieved. Zuniga claims a click-through rate of up to 14% on these spots. For eBay, Unwired Nation already does between 600,000 and 1 million calls a month, he says.
Of course the question becomes whether an opt-in voice content platform works in the long run for a range of information. The success of this approach at eBay may have a lot to do with the nature of the content and the audience. For the rabid bidder, having real-time access to the last moments of an auction is part of the eBay sport, and getting called by your content is not an annoyance but a service that enhances the drama. For a fantasy sports nut, getting voice notifications of a player injury or trade may be appealing, although I am not sure why a text message wouldn't be better. For content that invites high levels of involvement and passion, where we crave a sense of closeness to a breaking event or moment, then voice content delivery can be welcome.
But that level of intimacy also makes voice a risky and unpredictable channel for any kind of automated delivery. For an RSS feed? Well, I don't know if I want my headlines calling me. Just as consumers loathe the idea of telemarketers accessing them in the special private zone of a cell phone, I am not so sure I will want a daily call from my news alerts service, even if I did opt into it. Any channel that a consumer also uses for high-value, highly personal relationships holds tremendous promise and danger for a publisher or marketer. In order to get into that zone, you need to have a service that is of real value and importance to the user. I think voice alerts are different from SMS or email messages. It is a channel that could and should be used, but I suspect it will require careful programming.
After all, if I wanted to tap my foot impatiently while waiting for a voice on the other end of the line to get to the point, well, I would just call my mom.
Post your response to the public Mobile Insider blog.
See what others are saying on the Mobile Insider blog.
Contributing writer Steve Smith is a longtime new-media consultant and columnist, and current editor of Digital Media Report for MinOnline.com and Mobile Media Report for TelecomWeb.com Contact him at popeyesmith@comcast.net.
Mobile Insider for Tuesday, August 28, 2007:
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